Creating a self-branded iPhone or Android app just got a lot more accessible. iSites, a new service (just launched last month) allows you to take your website’s RSS feed and data and quickly transform it into a full-fledged iPhone app. You can also monetize it for a one time $99 fee. It takes about 3 - 5 minutes from download to finished product - no programming knowledge necessary.
NOTE: It seems several apps like this came out at this week's MacWorld Expo - but aren't nearly as feature rich and appear to be a lot more costly to use.